Campari has always been a symbol of intrigue and pleasure when it comes to aperitifs. The intense aroma and inspiring flavour creates a captivating and unique drinking experience. These are the values that have made the Campari brand famous throughout the world as an icon of passionate Italian style and excellence. Enjoy on the rocks or mixed in a cocktail.
The inimitable and extremely versatile Campari recipe, used as the basis of many cocktails served worldwide, has been kept the same since its creation, and has remained a closely guarded secret passed down over the years.
Campari is a contemporary and charismatic classic that has remained unchanged throughout the years to the original formula. The creation of Campari was the result of the talent of Gaspare Campari, master drink maker and founder of the company. His experiments in concocting new beverages in Novara, in 1860, resulted in a recipe that still today remains a secret known only to the very few people in charge of the production process.
Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. Many have tried to guess the number of ingredients: some say there are 20 or 60, but others list the ingredients at 80. To this day, alcohol and water are the only known ingredients of its special and secret recipe. Its vibrant red colour, intense aroma and distinctive bitter taste make it extremely versatile, and the perfect base for some of the most famous cocktails around the world.