The party just got a little better thanks to Jim Beam and the new Kentucky Fire Bourbon. Unlike some of the other cinnamon whiskey’s we are seeing, Jim Beam’s Kentucky Fire is dangerously delicious. Sweet but not too sweet and although its 70 proof, you barely taste the alcohol which is where the “dangerous” part comes in. [lead image via Jim Beam] Kentucky Fire is the third flavored whiskey from the world’s No. 1 bourbon, containing the pride and heritage from the Beam family’s 219-year history. Whiskey with the flavor of red hot cinnamon liqueur, delivering a fiery, sweet kick. Enjoy as a shot, chilled or on the rocks.