While most premium tequilas are double distilled, this platinum tequila uses a triple distillation process to create that ultra smooth taste and palate feel. A micro-oxygenation process that injects tiny bubbles of air into the juice is performed post-distillation to remove any additional harshness and enhance the clean notes. So, this season, go on and have your margarita, or two (or three!), and imagine yourself up on the volcanic hills outside the town of Tequila in Mexico. Ahhh. Salud!